Tuesday, January 29, 2008
United Colors of Benetton
I thought I'd post a few more Benetton ads - ones that I felt were good examples of the themes we discussed today in tutorial. If anyone is interested, the Benetton website gives the history of the campaign: http://press.benettongroup.com/ben_en/about/campaigns/history/
and the following website has further information about the photographer, Olivero Toscani, and the controversies that surrounded his work for Benetton: http://www.ciadvertising.org/studies/student/98_fall/theory/blouin/toscani/toscani.html
I tried to find the picture of the Black woman dressed as the Queen that Anna mentioned during tutorial, but wasn't able to find it. Maybe one of you will have better luck? In the meantime, I hope you find these pics to be interesting - I know I did!
and the following website has further information about the photographer, Olivero Toscani, and the controversies that surrounded his work for Benetton: http://www.ciadvertising.org/studies/student/98_fall/theory/blouin/toscani/toscani.html
I tried to find the picture of the Black woman dressed as the Queen that Anna mentioned during tutorial, but wasn't able to find it. Maybe one of you will have better luck? In the meantime, I hope you find these pics to be interesting - I know I did!
# posted by Andrea Mackenzie @ 1:46 PM 
