Tuesday, November 25, 2008
Dove Campaign for Real Beauty
The Dove Campaign for Real Beauty began to help young girls increase their self esteem and overcome the delusional ideas they have of “real beauty”. These ideas have for years been a result of the media and the influence it has had on our perception of what or who is considered beautiful. I’m sure most of you have seen the Dove Evolution film, either on TV or YouTube. If not, enjoy!
http://www.youtube.com/watch?v=iYhCn0jf46U
Putting loads of makeup on someone, taking their picture, and photoshopping it to the point where the person is almost unrecognizable is an example of hyperreality. In fact, almost all pictures we see on TV and in magazines are examples of hyperreality. These images are a combination of reality and fiction. Reality being the fact that an actual person is used in the picture. However, that person is altered to look “far more beautiful”, which is what causes the image to be somewhat fictional. The people we see in the final results do not really look like that in reality, yet we do not consciously distinguish between the two.
Out of curiosity, I clicked on the Dove Evolution Parody in the related videos.
http://www.youtube.com/watch?v=7-kSZsvBY-A&feature=related
Although the complete opposite message is being portrayed in this video, ("Thank God our perception of real life is distorted”), this again is another example of hyperreality.
