Tuesday, November 18, 2008
Prof. Kalmar claimed that the meaning of the Newport ad was a straightforward pairing of the brand name with fun, wealth and youth. I disagree: The real meaning of the ad is deeper, and I'm shocked it didn't come up.
I mean, really now. Did nobody clue into the blatant crucifixion imagery here? There's Jesus on the cross, and there are the onlookers, Mary and Mary Magdalene. And he's alive again, and having a blast, with the pleasure of Newports. We are clearly meant to associate the brand with the joy of resurrection. As Jesus returned from the grave and danced on an inner tube, so shall we live on in paradise — after smoking ourselves to death.
Smoke Newports - your afterlife is waiting for you! (And it doesn't count as suicide!)
Labels: assisted suicide, crypto-christianity, polysemy
# posted by David Rusak @ 3:24 PM 
